| subscription-basic-course

Subscription in 3 days – systematically to the digital business modell

The implementation of new subscription business models in the manufacturing industry requires additional knowledge about the relevant core processes, the departments to be involved and the skills required for business model transformation. The course imparts this central basic knowledge and also offers relevant methods and new practical examples to support the implementation in a goal-oriented manner.

The course is based on our proven procedure for the introduction of subscription-oriented business models and covers all relevant topics that play a central role in the implementation. From customer-related market analysis to the sale of comprehensive solutions, the basic course imparts all relevant knowledge required for the initial project implementation. In addition to experienced project managers from the subject area of subscription, you will benefit from speakers from industrial applications on the subject of subscription.

Format: Basic Course
Duration: 3 Days
next date: 12.11.-14.11.2024

Kurssprache: German or English, we adapt to your needs

Target group:Professionals and managers from the areas of business development, product and project management.

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Further course dates

01.-03.04.2025

The program focuses on the following topics

Day 1

Potentials, challenges and strategic orientation of the subscription business
Identification, segmentation and evaluation of potential subscription customers

Day2

Design of a customer-oriented subscription service offer
Risk analysis, assessment and management in the subscription business
Development of a customer value-oriented pricing and billing model

Day 3

Analysis and design of the operational organisation and processes as well as corporate change management
Preparation, planning and implementation of market introduction and scaling
Aggregation of findings in a subscription playbook
Realisation of the subscription project

Registration for Subscription Business Manager

Please submit your registration data using this online form - use a separate form for each person to be registered. Thank you very much!

Registration

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The regular course fee is €1,999 plus VAT. Enrolled members of the Service Performance Center at RWTH Aachen Campus pay a course fee of 1,799 € plus VAT. If you book the course 6 weeks before the start date, you will benefit from our Early Bird Discount, which reduces the fee to 1,599 € plus VAT / for enrolled members 1,439 € plus VAT.

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For participation that is included in a center membership: Accepted by the following membership manager in your company:

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Registrations are processed in the order in which they are received.

We are also happy to offer this course individually tailored to your company’s needs as an in-house programme.

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Request Inhouse Training!

Your contact person

Lea Wietschorke
Project Manager for Further Education
+49 241 47705 615

Do not hesitate to contact me!