Traditional pricing models such as cost-based markup calculations or competitive comparisons reach their limits when it comes to pricing digital products. When pricing digital products, the focus is on customer value, which presents companies with many implementation challenges:
- Which specific pricing models are in use in the industry today?
- How do other companies bundle their products?
- Which price points can be set for one’s own company and which factors are relevant?
In our consortium benchmark “Pricing of digital products” we develop answers to these questions with you!