{"id":27062,"date":"2025-09-23T09:11:11","date_gmt":"2025-09-23T07:11:11","guid":{"rendered":"https:\/\/www.spc-campus.com\/?page_id=27062"},"modified":"2025-09-23T09:11:11","modified_gmt":"2025-09-23T07:11:11","slug":"digital-product-manager-2","status":"publish","type":"page","link":"https:\/\/www.spc-campus.com\/en\/further-education\/digital-product-manager-2\/","title":{"rendered":"Certificate Course &#8220;Digital Product Manager&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h3>The course for anyone who wants to develop and establish digital products<\/h3>\n<p>When developing digital products, it is important to identify the right tools and processes in order to use the corresponding resources wisely. The aim is to shape the field of digital product management and product development successfully and in line with the times.<\/p>\n<p>In our certificate course, you will learn how to identify success factors for digital products and services on the market and how to optimize their development process &#8211; from brainstorming using design thinking and the initial development of an IoT prototype using rapid prototyping through to successful establishment on the market. Benefit from in-depth insights into the practical aspects of digital product management from speakers from the industry.<\/p>\n<p>In this training course, proven methods from the development to the management of digital products are taught and deepened using case studies and practical exercises. We look forward to your participation.<\/p>\n<p>&nbsp;<\/p>\n<h3>You can expect keynotes, presentations and practical examples on topics such as<\/h3>\n<ul>\n<li>Strategic importance of digital products<\/li>\n<li>Process and organizational structure<\/li>\n<li>Sales and pricing<\/li>\n<li>Portfolio design incl. analysis of additional lines to increase added value for providers and customers<\/li>\n<li>Customer centricity as a prerequisite for a successful digital offering.<\/li>\n<\/ul>\n<h3>Target group:<\/h3>\n<ul>\n<li>Specialists and managers with main responsibilities in the areas of digitization strategy, product development and the market launch of digital products<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1715079974087{padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;background-color: #efefef !important;}&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text css=&#8221;&#8221;]\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\"><strong>Duration:<\/strong>\u00a02 x 3 days<br \/>\n<strong>Course language:<\/strong>\u00a0The language of instruction is German. If English is preferred, please contact us.<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\"><strong>Autumn 2026<\/strong><br \/>\nModule I 09. \u2013 11.09.2026<br \/>\nModule II 23. \u2013 25.09.2026<\/div>\n<\/div>\n[\/vc_column_text]<a href=\"https:\/\/www.spc-campus.com\/wp-content\/uploads\/sites\/42\/2015\/06\/spc-zertifikatskurs-digital-product-manager_dt-2.pdf\" class=\"btn btn-default mt-btn-standard\" target=\"_blank\" data-anim-type=\"\">Download brochure <\/a>[\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Registrations will be processed in the order in which they are received.<\/p>\n<p>We are also happy to offer you this course as an in-house program tailored to your company&#8217;s individual needs.[\/vc_column_text]<a href=\"mailto:sabine.bergs@www.spc-campus.com\" class=\"btn btn-default mt-btn-standard\" target=\"_blank\" data-anim-type=\"\">Request inhouse-training!<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2>Sign up for the certified course &#8220;Digital Product Manager&#8221;<\/h2>\n[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4210-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"4210\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/27062#wpcf7-f4210-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4210\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4210-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p>Please submit a seperate application for every person wishing to sign up for the course. Thank you!\n<\/p>\n<h4>Application for (choose date):\n<\/h4>\n<p>Choose a date<br \/>\n[select* your-date \"Autumn 2024 (11.09.2024 \u2013 13.09.2024 Modul I, 25.09.2024 \u2013 27.09.2024 Modul II\" \"Spring 2025 (12.03.2025 \u2013 14.03.2025 Modul I, 26.03.2025 \u2013 28.03.2025 Modul II)\" Autumn 2025 (10.09.2025 \u2013 12.09.2025 Modul I, 24.09.2025 \u2013 26.09.2025 Modul II)]<br \/>\nThe regular course fee is \u20ac 4,200 plus VAT. Enrolled members of the Service Performance Center on the RWTH Aachen Campus pay a course fee of \u20ac 3,780 plus VAT. If you book the course 6 weeks before the start, you can benefit from our early bird discount, which reduces the fee to \u20ac3,360 plus VAT and to \u20ac3,024 plus VAT for enrolled members.\n<\/p>\n<hr \/>\n<p>Choose your selection<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-condition\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-condition\"><option value=\"Early bird discount Spring 2024 (3,360\u20ac plus VAT)\">Early bird discount Spring 2024 (3,360\u20ac plus VAT)<\/option><option value=\"Early bird discount Winter 2024 (3,360\u20ac plus VAT)\">Early bird discount Winter 2024 (3,360\u20ac plus VAT)<\/option><option value=\"Regular fee (4,200\u20ac plus VAT)\">Regular fee (4,200\u20ac plus VAT)<\/option><option value=\"Enrolled member of the Service Performance Center (2,940\u20ac plus VAT)\">Enrolled member of the Service Performance Center (2,940\u20ac plus VAT)<\/option><option value=\"Participation in certificate courses included in the center membership (free participation)\">Participation in certificate courses included in the center membership (free participation)<\/option><\/select><\/span>\n<\/p>\n<p>For participation that is included in a center membership: Accepted by the following membership manager in your company:\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-scheckperson\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-scheckperson\" \/><\/span>\n<\/p>\n<p>Choose your prefered course language<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-language\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-language\"><option value=\"German\">German<\/option><option value=\"English\">English<\/option><option value=\"Both\">Both<\/option><\/select><\/span><br \/>\n<hr \/>\n<\/p>\n<h4>Your details:\n<\/h4>\n<p>Title (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-title\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-title\"><option value=\"\">&#8211; Bitte ausw\u00e4hlen &#8211;<\/option><option value=\"Mrs.\">Mrs.<\/option><option value=\"Mr.\">Mr.<\/option><option value=\"Div\">Div<\/option><\/select><\/span>\n<\/p>\n<p>Academic title\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-academic-title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-academic-title\" \/><\/span>\n<\/p>\n<p>Name (required)\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name1\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text 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class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-position\" \/><\/span>\n<\/p>\n<p>Company (required)\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n<\/p>\n<p>Industry\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-sector\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-sector\" \/><\/span><br \/>\n<hr \/>\n<\/p>\n<h4>Address:\n<\/h4>\n<p>Street (required)\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-street\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-street\" \/><\/span>\n<\/p>\n<p>House number (required)\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-streetnumber\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-streetnumber\" \/><\/span>\n<\/p>\n<p>Zip code (required)\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-postcode\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-postcode\" \/><\/span>\n<\/p>\n<p>Area (required)\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-location\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" 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value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I accept that I will be invited to the event via Microsoft Teams.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-285\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-285\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and understood <a href=\"https:\/\/fir-aachen.gmbh\/de\/teilnahmebedingungen-zertifikatskurse\/\">the general terms and conditions<\/a> of FIR Aachen GmbH for this event and the <a href=\"https:\/\/antitrust-law-information-gmbh.fir.de\" target=\"_blank\">antitrust information<\/a> and accept both of them.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-485\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-485\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I hereby agree that photos, film recordings and interviews taken in connection with my participation in the event may be published and distributed on the internet (e.g. website, social media) or via radio, television, print media, books and photomechanical reproductions without entitlement to remuneration. I am aware that I can revoke this consent at any time with effect for the future, by e-mailing info@spc-campus.com or by using any other means of communication. Service Performance Center hereby informs you that the revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.<\/span><\/label><\/span><\/span><\/span><br \/>\n<span id=\"wpcf7-6ab3597410731-wrapper\" class=\"wpcf7-form-control-wrap website-wrap\" data-cf7apps-honeypot=\"website\" style=\"display: block;\n\t\t    width: 0px;\n\t\t    height: 0px;\n\t\t    padding: 0px;\n\t\t    border: 1px solid transparent;\n\t\t    display: block;\n\t\t    overflow: hidden;\n\t\t    \"><input type=\"hidden\" name=\"website-random-hash\" value=\"17652787\"><label\n\t\t    for=\"wpcf7-6ab3597410731-field\"\n\t\t    class=\"hp-message\"\n        >Bitte lasse dieses Feld leer.<\/label><input\n\t    id=\"wpcf7-6ab3597410731-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"gli3ybdvcald\"\n\t    value=\"\"\n\t    size=\"40\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n    \/><\/span><br \/>\nI agree that the Service Performance Center stores my personal data in the framework of this information offering. My data will be used by the Service Performance Center solely for the purpose of sending me free information via the Service Performance Center Newsletter and will never be disclosed to third parties. I may at any time revoke my consent.<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-choice\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"your-choice[]\" value=\"Yes, send me Service Performance Center news and updates via E-Mail.\" \/><span class=\"wpcf7-list-item-label\">Yes, send me Service Performance Center news and updates via E-Mail.<\/span><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Sign up now!\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] The course for anyone who wants to develop and establish digital products When developing digital products, it is important to identify the right tools and processes in order to use the corresponding resources wisely. The aim is&hellip;<\/p>\n","protected":false},"author":239,"featured_media":6262,"parent":4781,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27062","page","type-page","status-publish","has-post-thumbnail","hentry","odd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Become a Digital Product Manager!<\/title>\n<meta name=\"description\" content=\"Learn how to complement an existing product and service portfolio with digital products &amp; develop them strategically in your daily business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spc-campus.com\/en\/further-education\/digital-product-manager-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a Digital Product Manager!\" \/>\n<meta property=\"og:description\" content=\"Learn how to complement an existing product and service portfolio with digital products &amp; develop them strategically in your daily business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spc-campus.com\/en\/further-education\/digital-product-manager-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Service Performance Center\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spc-campus.com\/wp-content\/uploads\/sites\/42\/2019\/02\/SmartServiceManager-e1592214920827.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CSS_RWTH\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/\",\"url\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/\",\"name\":\"Become a Digital Product Manager!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spc-campus.com\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/02\\\/SmartServiceManager-e1592214920827.jpg\",\"datePublished\":\"2025-09-23T07:11:11+00:00\",\"description\":\"Learn how to complement an existing product and service portfolio with digital products & develop them strategically in your daily business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spc-campus.com\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/02\\\/SmartServiceManager-e1592214920827.jpg\",\"contentUrl\":\"https:\\\/\\\/www.spc-campus.com\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/02\\\/SmartServiceManager-e1592214920827.jpg\",\"width\":1280,\"height\":548,\"caption\":\"Fotolia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/digital-product-manager-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Further education\",\"item\":\"https:\\\/\\\/www.spc-campus.com\\\/en\\\/further-education\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificate Course &#8222;Digital Product Manager&#8220;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spc-campus.com\\\/#website\",\"url\":\"https:\\\/\\\/www.spc-campus.com\\\/\",\"name\":\"Service Performance Center\",\"description\":\"Design Solutions. 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