The course for anyone who wants to develop and establish digital products
When developing digital products, it is important to identify the right tools and processes in order to use the corresponding resources wisely. The aim is to shape the field of digital product management and product development successfully and in line with the times.
In our certificate course, you will learn how to identify success factors for digital products and services on the market and how to optimize their development process – from brainstorming using design thinking and the initial development of an IoT prototype using rapid prototyping through to successful establishment on the market. Benefit from in-depth insights into the practical aspects of digital product management from speakers from the industry.
In this training course, proven methods from the development to the management of digital products are taught and deepened using case studies and practical exercises. We look forward to your participation.
You can expect keynotes, presentations and practical examples on topics such as
- Strategic importance of digital products
- Process and organizational structure
- Sales and pricing
- Portfolio design incl. analysis of additional lines to increase added value for providers and customers
- Customer centricity as a prerequisite for a successful digital offering.
