Smart Products

Your path to economic success through smart products

Smart products are proving to be a successful tool for increasing customer loyalty and at the same time boosting customer satisfaction. However, there are some challenges to overcome on the road to excited customers:

• How can the increased benefits of a now smart product be priced most sensibly for customers? How do I actually earn money with it?
• What are the best additional services for smart products from the customer’s point of view (keyword: maximum customer centricity) and how do I get paid for them?
• How can I most effectively convince my customers in sales of the increased benefits of smart products?
• Which technical trends and innovations must be taken into account with regard to smart products?

As part of our innovation project “Monetizing Smart Products,” we will work with you to find answers to these questions.

Contact:

Christian Holper
+49 241 47705-226

Profit from our unique consortium benchmark

• Together with us, you can define the main topics of the benchmarking. With the help of the main topics, a questionnaire for the benchmarking will be created and sent to approx. 3,000-5,000 (inter)national companies.
• Based on the completed questionnaires, we identify companies,who successfully use smart products and thus increase their turnover
• From the interesting approaches we jointly select particularly five successful companies and visit them.

Profit from our unique consortium benchmark

• Together with us, you can define the main topics of the benchmarking. With the help of the main topics, a questionnaire for the benchmarking will be created and sent to numerous companies.
• Based on the completed questionnaires, we identify companies with interesting approaches to the implementation of Smart Products
• From the interesting approaches we jointly select particularly successful companies and visit them.

• Learn from direct exchange with other companies and get exclusive best-practice solutions at first hand.
• Establish valuable contacts with companies working on the same issues as you and expand your network.
• Profit from the competence of service and information management of FIR and the experience in the execution of benchmarking studies

The kick-off of benchmarking is planned for fall 2021. If you want to participate, please contact us! We are always available for your questions and suggestions.

Research Partner: