RWTH-certified course “Business Transformation Manager”

Ready for digital transformation: Tasks of a Transformation Manager

Digitization, Industry 4.0 and demographic change are just some of the factors that continue to change markets and competitive conditions for companies all over the world. This results in increasingly complex market environments. That is why companies have to respond by implementing change more profoundly and faster than before. Consequently, innovation and transformation have become key success criteria for companies. This means that employees have to question existing business models, identify optimization potentials and quickly implement new structures at several company levels in order to adapt to market conditions. Trained Transformation Managers handle these tasks.

However, employees often lack the “transformation specific knowledge” that is required for this position and the tasks that come with it. They do recognize the urgency of change but have difficulties issuing the required actions and changes. A high level of complexity, different expectations or inconsistencies in the way processes are organized are common obstacles. In addition to this, there is often no well-documented change management for processes, structures and the overall company behavior. If this documentation and evaluation basis is missing, success and failures of change processes cannot be measured.

As a result, there is a non-transparent number of new and old business models co-existing as well as an overall process management that may hinder the company in its speed and intensity to implement change. Consequently, measures must be taken to train and teach employees to meet the challenges ahead with confidence and the necessary preparation. They need to be able to create transparency regarding the need for transformation within the company. To help identify transformation plans such as digitization initiatives and realize and implement changes successfully, we have designed a further education course in cooperation with the RWTH Aachen International Academy. Leading industrial companies were also part of the development of the course, which is called “Business Transformation Manager”.

The benefit of having a “Business Transformation Manager” on board

You probably wonder why you should have a specially trained Business Transformation Manager in your company. Why should you or one of your employees take part in the certified course? The program developed by the RWTH International Academy and the FIR e. V. provides the knowledge and tools that are required to change companies sustainably. The course introduces participants to a unique framework for the successful realization of transformation projects.

This framework, called the “Business Transformation Canvas”, helps Transformation Managers to consider all relevant aspects of change processes. In addition to this, it makes it easier to recognize the most important company change processes and to react to the growing customer requirements. As a result, the canvas focuses on the topics communication, change management, design thinking and strategy. Course participants will also learn to recognize overall change potential based on IT-structures and available data and implement and realize necessary changes quickly.

Speakers and trainers

All of the course speakers have a university or industry background. Therefore, they create a unique and valuable combination of science and research experts as well as true practice. A total of 16 referees will present various workshops and key notes over the course duration of six days. Based on the course contents, participants will learn the essentials of design-thinking, strategies and roadmap development, leadership and success factors. They will also be introduced to interesting practice examples and see how these successful examples have handled their transformation changes and how design, disruption, communication and qualification played a part in it.

Participants receive a certificate stating their participation in the course. The certificate is handed out to the participants after completion of all six days of the course and after passing the exam.

Course topics:

  • How do I recognise the need for a digital transformation?
  • What are the relevant factors of digital transformation and how can they effect the company?
  • How do I define a clear transformation strategy?
  • How do I make specific plans for the implementation and execution of the strategy?
  • How can I include employees as well as the entire company in the transformation?
  • Which guidelines or theory models can I use to receive support from my transformation plan?

The next available course is scheduled for fall 2019 and includes two modules:

Fall 2019:

Module I 06.11.2019 – 08.11.2019
Module II 19.11.2019 – 21.11.2019

„We have to reinvent our company every day. Every day, we have to question our business model and ask ourselves: Are we on the right track? What has changed?“

Prof. Dr. Götz W. Werner
Founder and member of the supervisory board of dm-drogerie markt GmbH + Co. KG

These and many other questions are at the heart of the certified Course “Business Transformation Manager”. Sign up and take part in the course to learn everything you need to know to support digital transformation at your company! Be prepared for the future and become a “Business Transformation Manager” with us!

We also offer a number of different further education courses such as the RWTH Aachen certified course “Smart Service Manager” – the ideal addition to the “Business Transformations Manager”. This course is focused on digital services and teaches participants how to deal with challenges that come with the offering of smart services. Course participants will also learn how to identify new promising business opportunities for smart service innovations and learn how to lead the creation of a new service idea from the very first idea until the actual market launch. The “Smart Service Manager” is the ideal course for CEOs who have realized the great potential of digital services and want to benefit from it.