4. February 2020
How to calculate pricing of digital products
Accordingly, important customer-oriented questions must be answered within the pricing of digital products:
- How can customer benefit be quantified?
- How can a service be priced in a benefit-oriented manner?
- How can the customer be successfully convinced of this price?
Examples of customer benefit-oriented pricing models are:
– The Pay-Per-Hour price model of Rolls-Royce, where the customer pays for the flight hour with the turbine.
However, despite the high potential of value-based pricing, this approach is used in less than 20% of industrial companies, as it is often not clear how it can be used optimally in practice.
Together with the expert teams of the University of St. Gallen and the FIR at the RWTH Aachen University, we are devoting ourselves to this challenge. In nine months, we will work with you to create a concrete guideline for value-based pricing of digital products, tailored to the needs of your company and your products. In the consortium you will have the opportunity to analyse successful practices through case studies and to gain valuable contacts and insights in direct exchange with other companies.
In addition, you will benefit from our expertise in the development and market launch of digital products as well as from the experience of the project team and consortium partners.
Become part of our consortium now!